Avery Dennison, a world-leading provider of materials science and digital identification solutions, announced that it will further enrich its near-field communication (NFC) embedded product portfolio and launch a flexible IC product series from the pioneering flexible and sustainable semiconductor technology company Pragmatic Semiconductor – NFC Connect.

This large-scale market integration is based on the long-term cooperative relationship between the two parties. Its aim is to provide consumers with safe smartphone touch interactions, enhance digital brand experiences, and promote certification and compliance measures, such as Digital Product Passport (DPP).

The NFC Connect PR1301 product line from Pragmatic Semiconductor offers low-cost edge and single-item-level intelligence, supporting the large-scale application of Avery Dennison’s NFC embedded tags in industries such as retail and healthcare. This chip features ultra-thin, flexible and durable characteristics. Its production process adopts sustainable manufacturing techniques, using less chemicals, energy and water resources compared to traditional silicon chips.

Avery Dennison is a global leader in materials science and identification solutions, specializing in pressure-sensitive materials, RFID technology, labels, and functional coatings. With a history dating back to 1935, it operates in over 50 countries, serving industries including retail, apparel, logistics, healthcare, and automotive. The company delivers innovative products that enhance branding, supply chain efficiency, and sustainability for businesses worldwide.