I-Boston Consulting Group isanda kukhipha umbiko wocwaningo othi “Imakethe Yezinsizakalo Zokukhokha Yomhlaba Wonke ngo-2021: Ukukhula Okulindelwe”, othi izinga lokukhula kwezinkokhelo zamakhadi eRussia eminyakeni eyi-10 ezayo lizodlula elomhlaba, kanti isilinganiso sokukhula sonyaka somthamo wokuthengiselana kanye nenani lokukhokha sizoba ngu-12% no-9%, ngokulandelana. UHauser, inhloko yebhizinisi lokuhlola ubuchwepheshe bedijithali le-Boston Consulting Group eRussia kanye ne-CIS, ukholelwa ukuthi iRussia izodlula umnotho omkhulu emhlabeni kulezi zinkomba.

Okuqukethwe kocwaningo:

Abantu abangaphakathi emakethe yokukhokha yaseRussia bayavumelana nombono wokuthi imakethe inamandla amakhulu okukhula. Ngokusho kwedatha ye-Visa, inani lokudluliselwa kwamakhadi asebhange laseRussia libekwe endaweni yokuqala emhlabeni, inkokhelo yeselula ethokheni isendaweni ehamba phambili, futhi ukukhula kwenkokhelo engenakho ukuthinta kudlule okwamazwe amaningi. Njengamanje, ama-53% amaRashiya asebenzisa inkokhelo engenakho ukuthinta ekuthengeni, ama-74% abathengi banethemba lokuthi zonke izitolo zingahlonyiswa ngeziteshi zokukhokha ezingenakho ukuthinta, kanti ama-30% amaRashiya azoyeka ukuthenga lapho inkokhelo engenakho ukuthinta ingatholakali khona. Kodwa-ke, abantu abangaphakathi embonini nabo bakhulume ngezinto ezithile ezivimbelayo. UMikhailova, umqondisi omkhulu we-Russian National Payment Association, ukholelwa ukuthi imakethe iseduze nokugcwala futhi izongena esikhathini sepulatifomu ngemuva kwalokho. Ilungu elithile lezakhamuzi alifuni ukusebenzisa izindlela zokukhokha ezingenakho ukuthinta. Ukholelwa ukuthi ukuthuthukiswa kwezinkokhelo ezingenakho ukuthinta kuhlobene kakhulu nemizamo kahulumeni yokuthuthukisa umnotho osemthethweni.

Ngaphezu kwalokho, imakethe yamakhadi esikweletu engathuthuki kahle ingase iphazamise ukufezwa kwezinkomba eziphakanyisiwe embikweni weBoston Consulting Group, futhi ukusetshenziswa kwezinkokhelo zamakhadi edebithi kuncike ngqo ezimweni zomnotho zasekhaya. Abantu abangaphakathi embonini baveze ukuthi ukukhula kwamanje kwezinkokhelo ezingezona ezemali kufezwa kakhulu ngemizamo yemakethe, futhi kudingeka izikhuthazo ezengeziwe zokuthuthukiswa nokutshalwa kwezimali. Kodwa-ke, imizamo
abalawuli kungenzeka bahlose ukwandisa ukuzibandakanya kukahulumeni embonini, okungase kuvimbele ukutshalwa kwezimali kwangasese ngaleyo ndlela kuvimbele intuthuko iyonke.

Umphumela oyinhloko:
UMarkov, uprofesa ohlangene eMnyangweni Wezimakethe Zezezimali ePlekhanov University of Economics eRussia, uthe: “Ubhubhane olusha lwe-crown pneumonia olusakaze umhlaba wonke ngo-2020 lushukumise izinhlangano eziningi zezentengiselwano ukuba zishintshele ekukhokheni okungeyona imali, ikakhulukazi ukukhokha ngamakhadi asebhange. IRussia nayo ihlanganyele ngenkuthalo kulokhu. Intuthuko, kokubili inani lokukhokha kanye nenani lokukhokha kubonise izinga lokukhula eliphezulu.” Uthe, ngokusho kombiko wocwaningo ohlanganiswe yiBoston Consulting Group, izinga lokukhula lokukhokha ngamakhadi esikweletu aseRussia eminyakeni eyi-10 ezayo lizodlula elomhlaba. UMarkov uthe: “Ngakolunye uhlangothi, uma sibheka ukutshalwa kwezimali engqalasizinda yezikhungo zokukhokha ngamakhadi esikweletu aseRussia, lesi sibikezelo sinengqondo ngokuphelele.” Ngakolunye uhlangothi, ukholelwa ukuthi esikhathini esimaphakathi, ngenxa yokwethulwa okubanzi nokusetshenziswa okukhulu kwezinsizakalo zokukhokha, ukukhokha ngamakhadi esikweletu aseRussia kuzokhula. Izinga lingase lehle kancane.